J.P. Morgan: Display ad revenue to grow 20% in '08
Will the display ad market really grow that much in 2008? At least one analyst, Imran Khan of J.P. Morgan, thinks so. He says it'll hit $8.6 billion, a lofty prediction, I think. But he may be onto something.
Here's a chart from the report, linked from TechCrunch, which broke the story:
Why? Improved targeting mechanisms are one reason. The 2008 election is another. He also says that privacy issues with social networks like Facebook, MySpace and Friendster, so low CPMs will rise. As a result, average display ad CPM in the U.S. will rise from $3.31 to $3.44.
I guess we can only wait and see what happens...
Why? Improved targeting mechanisms are one reason. The 2008 election is another. He also says that privacy issues with social networks like Facebook, MySpace and Friendster, so low CPMs will rise. As a result, average display ad CPM in the U.S. will rise from $3.31 to $3.44.
I guess we can only wait and see what happens...
