In an attempt to drive sales out of a double-digit slide, Chrysler LLC is offering car buyers a gas card that will lock in the price they pay at the pump to $2.99 per gallon for three years.
The Wall Street Journal reported Thursday that Target Corp. has forged a partnership with Barneys New York to feature eco-friendly designer Rogan Gregory's new discount line in Barneys stores as a way to drum up interest.
As more consumers spend time surfing the Web, more marketers are turning to online advertising in their quest to reach their customers where they are.
The question, as always, is how do you get the most bang for your marketing buck online? One answer may be to stretch that buck further, from sales and brand awareness to social responsibility.
To coincide with Tax Day, Marketing News is running two feature stories that address tightening marketing budgets-- that dreaded topic-- in a not-so-gloomy light. A recession may be upon us, and corporate America may feel its lingering effects into the next calendar year, but that doesn't mean marketers should just batten down the hatches...
The Swedish vodka maker posted a response to the controversy generated by its ad in Mexico, which can be read on Absolut's blog here, complete with consumer comments.
