Okay, the AMA workshop on Marketing Dashboards 2.0 lead by Alex Eldimir and Pat LaPointe of MarketingNPV was a huge help -- and that is just from day one. As the chronic multitasking person I am, I was redoing my company's marketing and Web dashboards in real time while learning from these two guys. End result -- I sent the new formats to my VP and he enthusiastically approved them. I could go home right now and the workshop would have been worth every penny...but there's one more day!

The afternoon session consisted of going through about 50+ different metrics we could use in evaluating our marketing performance -- everything from share and revenue, to leads and acquisitions, to an emerging metric in innovation. We also got a really helpful tutorial in how to create a dashboard for those elusive things known as our brand and company reputation.

Tomorrow we dive deep into analytics, knowledge aggregation, dashboard adoption, and how to build the plan. I'll have to jump on a plane right after so I am not sure I'll be able to post tomorrow, but nonetheless, this was an excellent workshop.

If you have the chance to attend the next workshops on this topic, be sure to do so. They're April 2-3 in Philly, adn April 17-18 in Chicago. Time and money well spent!!

-- David Kinard