help
contact us
site map
advanced search
site search    

 
  « Discounting Opinions |  Home  | Brand Compliance Initiatives »

Getting Senior Management to Listen

In a comment to one of my recent posts (Discounting Opinions), John Cass offered up a good suggestion to discuss how can we as a marketing community provide the case studies and results to convince senior management that the marketing model is the right strategy to follow? I am sure someone out there has some clear, concise, and even fiscally-oriented resources that would be helpful.

So, if you have materials, data, or information you use to back up your claims supporting the marketing model, be sure to share those things with us!

Posted by David Kinard on February 22, 2007 11:27 PM |

TrackBack

TrackBack URL for this entry:
http://appserver.marketingpower.com/cgi-bin/blog/mt-tb.cgi/151

Comments

Don Schultz, a regular contributor to Marketing News wrote a book about this and has a body of work.

I think it is important to distinguish between marketing promotion, which is important, and using the marketing concept to build a successful product or company.

Posted by: John Cass | February 23, 2007 8:20 PM

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

MarketingPower Info  l  home page  l  help  l  feedback  l  about us  l  site map  l  privacy policy  l  media kit  l  
AMA info  l  member access  l  AMA publications  l  best practices  l  case studies  l  AMA webcasts  l  articles & reports  l  dictionary of marketing terms  l  AMA events  l  marketing jobs  l  marketing services directory  l  practitioner resources  l  academic resources  l   

Copyright © 2007 MarketingPower, Inc. The site contents may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.
Got questions? View our Knowledgebase or contact us at 800-262-1150.

Search Engine Optimization by SEO Logic