Living La Logo Loco?
Have you had it with healthy this and trans fat-free that? The artist formerly known as KFC might be banking on it. According to a November 2006 consumerist.com post, the establishment has reverted to its original name: Kentucky Fried Chicken. Now it's flagrantly all about the fried.
Moreover, it has refreshed its logo--giving Col. Sanders a slight makeover. Instead of a white suit jacket, he wears a red cook’s apron. In part, Kentucky Fried Chicken wanted to convey that he was a real person and a chef.
But wait, there’s more! Kentucky Fried Chicken is now the world’s first brand visible from space. An 87,000-square foot version of the new logo (composed of 65,000 1-foot square tiles) stands in the Nevada desert, for publicity’s sake. The effort took 24 days.
How do you feel about these innovations? Are they prudent, and will consumers positively respond to them? (Perhaps more importantly, should we be on the lookout for more alien abductions? Kentucky Fried Chicken could be tempting fate.)
