The American Marketing Association Foundation (AMAF) is committed to providing the resources and tools that nonprofits need to enhance their marketing pursuits, so they can accomplish their missions of helping those who need it most.
Nonprofit Marketing Blog
The Nonprofit Marketing Blog is brought to you by the American Marketing Association (AMA) in collaboration with the American Marketing Association Foundation (AMAF) and The NonProfit Times. It is our hope that you will use this blog to discuss ideas related to nonprofit marketing, which will serve as a resource to those in the nonprofit community.
Nonprofit Marketing Blog
AMA Marketing Matters Live! Internet Radio Shows
Radio Show 1
During this radio show Paula Oyer Berezin, CEO & Chief Strategist for Social Capital Partnerships will discuss the importance of nonprofit organizations aligning their core mission with that of prospective cause-related marketing partners that will create qualitative and quantitative ROI for both entities. Potential outcomes could include increased awareness and brand recognition; social change and increased revenues and more importantly, a long term relationship.
Importance of Matching Mission and Audience to Create Mutual Maximum ROI
Radio Show 2
Pecanne Jennings, Chief Marketing Officer for SQN Communications Design, discusses how to strategically re-evaluate your brand to match the current needs of your organization. Maybe your organization’s services or product offerings have expanded well beyond the original scope your logo reflects. Or maybe expectations of leadership have shifted and they are now interested in this “branding stuff.” Or maybe someone just didn’t get the brand right the first time and you’re new to the job – there to “fix it.”
Time to "Fix" your Brand? Some Practical Advice to Get you Started
AMA Nonprofit Webcasts
The AMA brings thought leaders in the field to discuss some of the most pressing marketing issues facing nonprofits. Please click the link below to view the AMA's current list of nonprofit marketing webcasts.
Nonprofit Marketing Webcasts
Recommended Reading
For a description of a book from the publisher's Web site, please select one of the below images.
  
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