AMA Professional Chapters Community Service Grants

Recipients

2007-2008

Akron/Canton AMA is working with the Center for Nonprofit Excellence to develop marketing education events for Akron and Canton area nonprofit organizations. The outcome of this partnership will be a “Marketing 101” event for nonprofit marketing professionals that will address topics such as media relations, branding and sponsorships in Spring 2008. This offering will be followed by a Fall 2008 event addressing higher level marketing topics for more experienced nonprofit marketers.

Austin AMA is “marketing for a good cause” by developing a pro bono services project, which is modeled after the “AMA Atlanta Pro Bono Project,” a past community service grant recipient. The goal is to develop a reproducible program of high-impact, time-bound marketing projects for local nonprofits that require eight to 15 member volunteers and can be accomplished in a period of eight to 10 weeks. Additionally, the Austin AMA hopes to create a volunteer match program that assists local nonprofits in creating marketing-oriented volunteer opportunities to connect with interested Austin AMA members.

Charlotte AMA is partnering with the Ronald McDonald House and Red Moon Marketing to create a marketing plan that compliments the strategic plan of the soon to be built Ronald McDonald House of Charlotte, NC. This three phase project will focus on generating awareness, establishing funds and recruiting volunteers for the Ronald McDonald House, which is called the 5/5/5 Campaign. Charlotte AMA plans to offer over 100 hours of volunteer marketing support for this project.

Lincoln AMA wants to aid nonprofit professionals in discovering the most effective, time- conscious marketing tactics through their Brand Camp 2008 event for nonprofits. Brand Camp 2008 will allow nonprofit professionals to set aside multi-tasking for a half day and focus on marketing best practices. The content of the event will be innovative and practical, with techniques nonprofit organizations can put into practice the moment they return to business as usual.

Pittsburgh AMA plans to help arts and cultural organizations in the Pittsburgh region improve their marketing skills to profitably build their business. Through the Greater Pittsburgh Arts Council’s Business Volunteers for the Arts program, the Pittsburgh AMA will become the first Association to help the Council's members build their business and improve the quality of life in the community through the arts. As a part of this relationship, Pittsburgh AMA will list consulting opportunities on their new Career Center to match AMA members with arts and cultural organizations in need of marketing assistance and planning.

2006-2007

Atlanta AMA is continuing the development of its Marketing Pro Bono Project, which will provide free to low-cost marketing services to small and mid-sized nonprofits in the Metro Atlanta area. Currently, Atlanta AMA is in phase-two of this project and is recruiting lasting marketing volunteers from their professional and collegiate membership.

Colorado AMA is “marketing for a good cause” by working with the Alzheimer’s Association, Colorado Springs to develop a pro bono marketing services program and to recruit a core group of professional marketing volunteers. The Colorado AMA and these volunteers will assist the Alzheimer’s Association, Colorado Springs in developing an organizational marketing plan and a strategy for the “Memories in the Making” art auction, the key Alzheimer’s Association fundraiser.

Lincoln AMA will provide marketing education to nonprofit organizations through its Brand Camp Seminar and Nonprofit Special Interest Group (SIG). Through this education and engagement, the Lincoln AMA plans to develop lasting relationships with nonprofits and serve as a resource to increase the effectiveness of the nonprofits through marketing.

Reno-Tahoe AMA will work with the Truckee Meadow Community College Foundation and its Community College High School, a private college-prep high school, to create a marketing plan, develop marketing materials, and conduct public relations activities.

South Florida AMA will host the Southeast Nonprofit Marketing Conference that will cover topics such as member relationship marketing using contests and surveys to grow and promote a nonprofit cause, Web 2.0 marketing innovation for nonprofits, online best practices and metrics for donor cultivation and renewal, and direct marketing fundraising with lists.

Southern California AMA is planning a conference entitled, “Marketing and Partnerships Across Sectors,” which will bring together area nonprofits and corporations to discuss ways that they can work together through cause marketing campaigns and other strategic partnerships.

2005-2006
Atlanta AMA developed Marketing Pro Bono Partnership: A Resource for Metro Atlanta Nonprofits, using services provided by volunteer marketing professionals to create a marketing strategy for local nonprofit organizations.

Connecticut AMA presented a full day seminar entitled Smart Marketing for Nonprofits where local marketing and nonprofit experts will present proven techniques to enhance the professional development of the attendees.

Lincoln AMA hosted monthly Nonprofit Special Interest Group Java Talks and Brand Camp 2006. Monthly Java Talks are designed to bring together local nonprofit professionals to network, share marketing challenges, expertise and advice. In its fourth year, Brand Camp 2006 was a full day seminar to give nonprofit professionals valuable insight on how to build a great brand.

Montreal AMA presented the sixth annual TD Meloch Monnex Collegiate Marketing Challenge in which five university teams prepare a marketing plan for a local nonprofit organization. Each team member receives three university credits for their participation in the program and the winning team receives recognition at Montreal AMA’s prestigious Gala Awards event.

Southwest Oregon AMA completed Marketing Jumpstart for Court Appointed Special Advocates (CASA) by partnering with the University of Missouri AMA Collegiate Chapter to develop and implement a marketing plan for CASA, volunteers who are trained appointees of juvenile courts to speak in the best interest of abused or neglected children.

2004-2005
Atlanta AMA funded ten scholarships for local nonprofits to attend a marketing training workshop hosted by TechBridge (an Atlanta based nonprofit organization that puts technology know-how into the hands of nonprofits) to teach nonprofit leaders how to utilize technology and marketing strategy to more effectively deliver their respective missions.

Connecticut AMA sponsored an event to benefit Connecticut Children’s Medical Center by providing planning, marketing and volunteer services.

Detroit AMA created and implemented marketing plan for Michigan’s Promise, a local nonprofit affiliate of the America’s Promise Program that challenges the nation to make children and youth a national priority.

Fairfield AMA developed a marketing plan to help establish and raise visibility of a new clothing resale store, Buttoned Up.  Established to support and sales to benefit Dress for Success Mid-Fairfield County, a nonprofit organization that helps low-income women in southwestern Connecticut transition back into the workforce.

Knoxville AMA partnered with the Knoxville Area Chamber to plan and implement an educational conference for area nonprofits, training the attendees on aspects of nonprofit marketing. The goal of the conference will be to equip nonprofits with the tools necessary to carry out and support their individual missions.

Lincoln AMA partnered with the Human Services Federation and the Lincoln Arts Council to offer two nonprofit marketing educational programs 1) Nonprofit Special Interest Group meeting where local marketing professionals would share expertise and advice; and 2)Nonprofit Brand Camp to provide nonprofits with insight into the importance of building a great brand.

Minnesota AMA worked with Management Assistance Program for Nonprofits, dedicated to helping nonprofit organizations build capacity and achieve mission driven results, to provide free consulting services to five local nonprofit organizations.

New Orleans AMA developed a marketing plan for the United Way for the Greater New Orleans Area to help promote the sale of two coffee table books, with proceeds benefiting United Way.

New York Capital Region AMA partnered with the Community Foundation of the Capital Region to offer a nonprofit marketing seminar to create a greater awareness of the advantages of successful marketing while expanding AMA membership.

Sacramento Valley AMA provided training to six nonprofit organizations in successful brand building methods through two workshops conducted in partnership with the Non Profit Resource Center.

San Diego AMA partnered with San Diego State University, University of California (San Diego), and University of San Diego to publicize and host “mixers” where employers can recruit students for marketing internships.

2003-2004
Hawaii AMA held a fundraising event for the Honolulu Symphony that raises funds through a silent auction and ticket sales, and helps increase the visibility and membership of the local AMA Chapter.

Las Vegas AMA increased community awareness and strengthen the marketing program of Foundation for an Independent Tomorrow, which provides under and unemployed Nevadans with education to move them to skilled, higher paying employment.

Minnesota AMA worked with Management Assistance Program (MAP) for Nonprofits to provide marketing, strategic planning and communications assistance to five nonprofit organizations in the Twin Cities.

Pittsburgh AMA conducted the Third Annual AMA Pittsburgh Marketing Plan Contest, bringing together collegel-level marketing students, nonprofit agencies and marketing mentors to develop marketing plans to support participating nonprofits' marketing initiatives.

Silicon Valley AMA assisted the Santa Clara Valley Chapter of the American Red Cross with design and production of a marketing kit and collateral materials, and provide volunteers to help manage their public relations outreach strategy.

Western Michigan AMA sponsored a "Mission Based Marketing" seminar in Kalamazoo, Michigan to introduce employees of nonprofit organizations to basic marketing tools they can use to optimize fundraising efforts and increase their effectiveness within their communities.

Lincoln AMA partnered with Human Services Federation and the Lincoln Arts Council to enhance the marketing skills of nonprofit professionals through a Morning Express Breakfast Club and a Brand Camp Seminar.

New Orleans AMA helped the Louisiana Chapter of the Leukemia and Lymphoma Society raise money and awareness by helping conduct raffles at a seris of Home and Garden shows throughout Louisiana.

Orange County AMA recruited a twelve-member advisory board to help the chapter develop a strategic plan for helping nonprofits market more effectively, and align six nonprofits in strategic marketing alliances with ad agencies, service providers and marketing professionals.

Southern California AMA conducted the Southern California Marketing Challenge, in which local university marketing clubs compete to submit a winning marketing plan to be delivered to Clothes-the-Deal, which provides clothing to people entering the job market.

Southwest Oregon AMA launched Marketing Jumpstart, a community service partnership program that will partner with one local nonprofit organization each year, contributing strategic brain power and creativity to develop and implement a marketing project.

2002-2003
Central Virginia AMA partnered with the Charlottesville Area School Business Alliance (CASBA) to develop marketing plans to promote CASBA's work for high standards for academic achievement and career preparation.

Cleveland AMA helped market and advertise a silent auction to raise funds for the Malley Foundation, which assists children in need.

Dallas Fort Worth AMA sponsored its sixth annual "What's Your Favorite Ad & Why?" campaign. This campaign, which targeted all 13,000 fifth grade students in the Dallas public schools, educates students to be better consumers by understanding the persuasive nature of advertising.

Knoxville AMA sponsored "Marketing 'How-To's' for Nonprofit Organizations," a workship that will provide hands-on aid with the development and execution of marketing programs for nonprofit organizations.

Las Vegas AMA conducted a marketing communications audit for a public television station and provide recommendations and volunteers for a fund drive.

Lincoln AMA partnered with the Human Services Federation (HSF) to improve marketing practices of HSF's nonprofit member organizations, including two seminars about 'Strategic Thinking' and 'Public Relations 101.'

Minnesota AMA worked with Management Assistance Program (MAP) for Nonprofits to identify and assist nonprofit organizations in the Twin Cities in need of marketing support.

Pittsburg AMA integrated its professional members, local collegiate chapters and community partners to advance the well being of the community through Project SHARE, including securing scholarships for students to intern with nonprofits.

San Diego AMA sponsored the "Cause Marketing Conference" to help local businesses and nonprofits develop marketing skills and partnership strategies to gain a leading edge in competitive markets.

West Michigan AMA sponsored a half-day seminar to give nonprofits basic marketing tools to help optimize their fundraising efforts and increase their effectiveness within the community.

2001-2002
Cincinnati AMA partnered with the Health Collaborative of Greater Cincinnati's Depression Task Force to help raise awareness of depression in the community at large, including employer and medical (provider) communities, improving the early detection and treatment of depression in the Greater Cincinnati Region.

Dallas/Fort Worth AMA sponsored its fifth annual "What's Your Favorite Ad & Why" campaign. This campaign, targeted to all 13,000 fifth grade students in the Dallas public schools, will encourage creativity among children in the community and encourage discussions between students and teachers on the persuasive nature of advertising.

Knoxville AMA sponsored two events for local, nonprofit organizations. "Increasing the Impact of Special Events," which will provide information on planning and executing a successful fundraiser/special event; and "Best Practices of Highly Successful Nonprofit Organizations" which will use leaders from nonprofits to share their formulas for success.

Las Vegas AMA increased public awareness of homeless youth to assist with fundraising efforts for the Nevada Partnership for Homeless Youth. The mission of the partnership is to advocate for the rights of Nevada's homeless youth and ensure they are provided the same opportunities available to the rest of the community.

Minnesota AMA worked with Management Assistance Program (MAP) for Nonprofits in order to identify nonprofit organizations in the Twin Cities that have a need in their marketing efforts.

Montreal AMA assisted small businesses through a one-day seminar on "Marketing 101."

Pittsburgh AMA integrated its professional members, local collegiate chapters and community partners to advance the well being of the community through Project SHARE. This project is designed to secure scholarships for these students to partner with a nonprofit during the summer.

2000-2001
AMA Atlanta partnered with the Georgia Center for Nonprofits to provide marketing services to nonprofit organizations. Constructed a marketing training curriculum and workshop to train nonprofit professionals.

AMA Knoxville developed and hosted a marketing workshop for local nonprofit organizations to assist their leaders with marketing research, strategic planning, advertising and public relations.

AMA Minnesota partnered with the Management Assistance Program for Nonprofits to offer marketing advisory sessions for nonprofit organizations.