The American Marketing Association Foundation's (AMAF) mission is to be an essential resource to nonprofits, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the American Marketing Association (AMA), the AMAF achieves this goal through support of nonprofit marketing conferences and other training initiatives, scholarships, research, on-line and electronic resources.

We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics, and scores of voluntary and community organizations. The Foundation also champions and supports excellence in marketing and diversity in the marketing profession.