David K. Hardin Memorial Award

Recipients

2007

Peter S. Fader
Bruce G.S. Hardie
Ka Lok Lee

Article: "More Than Meets the Eye"

Marketing Research, Summer 2006

2006

Bill Etter

Article: "Loyalty Leverage"

2005
Steve Cohen
Bryan Orme
Article: "What's Your Preference?"

2004
John W. Huppertz
Article: "Passion vs. Dispassion"

2003
David W. Lyon
Article: "The Price Is Right (or Is It?)"

2002
Thomas W. Miller
Article: "Can We Trust the Data of Online Research?"

2001
Marco Vriens
Frenkel Ter Hofstede
Article: “Linking Attributes, Benefits, and Customer Values”

2000
V. Srinivasan
Peter de MaCarty
Article: Predictive Validation of Multi-Attribute Choice Models”

1999
Peter deMacarty
V. Seenu Srinivasan

1998
Diane Schmalansee
A. Dawn Lesh