Berry-AMA Book Prize for the Best Book in Marketing

2007 Winner

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century, by Vijay Mahajan and Kamini Banga

2007 Finalists
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim & Renee Mauborgne

China's New Culture of Cool: Understanding the World's Fastest Growing Market, by LiAnne Yu, Cynthia Chan & Christopher Ireland

Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy & Henri Wallard

Mindless Eating: Why We Eat More Than We Think, by Brian Wansink

The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson

2006 Winner

Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) by Sunil Gupta and Donald R. Lehmann

2006 Finalists

Don’t Just Relate – Advocate: A Blueprint for Profit in the Era of Customer Power (Wharton School Publishing), by Glen Urban

Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis

Hispanic Marketing: A Cultural Perspective (Elsevier Butterworth-Heinemann), by Felipe and Betty Ann Korzenny

Return on Customer: Creating Maximum Value from your Scarcest Resource (Doubleday), by Don Peppers and Martha Rogers

Social Marketing in the 21st Century (Sage Publications), by Alan R. Andreasen

2005 Winner
Simply Better (Harvard Business School Press), by Patrick Barwise and Seán Meehan

2005 Finalists
Accountable Marketing: The Economics of Data Driven Marketing (Thomson), by Peter J. Rosenwald

Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis

Marketing and the Bottom Line (Prentice Hall), by Tim Ambler

Purple Cow (Penguin Group), by Seth Godin

2004 Winner
Trading Up: The New American Luxury (Portfolio), by Michael J. Silverstein and Neil Fiske

2004 Finalists
How Customers Think: Essential Insights into the Mind of the Market (Harvard Business School Press), by Gerald Zaltman and Joseph C. Wilson

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability (McGraw-Hill), by James D. Lenskold, President, The Lenskold Group

The Influentials (The Free Press), by Ed Keller and Jon Berry

The Rule of Three: Surviving and Thriving in Competitive Markets (The Free Press), by Jagdish Sheth and Rajendra Sisodia

2003 Winner
Will & Vision: How Latecomers Grow to Dominate Markets (McGraw-Hill College Div.), by Gerard J. Tellis and Peter N. Golder

2003 Finalists
Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press), by Kevin J. Clancy and Peter C. Krieg

Convergence Marketing: Strategies for Reaching the New Hybrid Customer (Prentice Hall), by Yoram Wind and Vijay Mahajan with Robert E. Gunther

Loyalty Rules! How Leaders Build Lasting Relationship in the Digital Age (Harvard Business School Press), by Frederick F. Reichheld

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Crown Business), by Fred Crawford and Ryan Matthews

2002 Winner
Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy (Free Press), by Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon

2002 Finalists
Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press), by Kevin J. Clancy and Peter C. Krieg

Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age (Harvard Business School Press), by Frederick F. Reichheld

The Experience Economy (Harvard Business School Press), by B. Joseph Pine II and James H. Gilmore

Will & Vision: How Latecomers Grow to Dominate Markets (McGraw-Hill College Div.), by Gerard J. Tellis and Peter N. Golder